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UNI to show 'Fresh' as part of new Sustainability Film Series

February 14, 2011

Catherine Zeman, associate professor, health, physical education & leisure services, 319-273-7090,

Stacey Christensen, Office of University Relations, 319-273-6728,

CEDAR FALLS, Iowa -- The Center for Energy and Environmental Education (CEEE) will show the documentary "Fresh," directed by Ana Sofia Joanes, as part of the Sustainability Film Series, at 7 p.m., Monday, Feb. 21, in the CEEE auditorium on the University of Northern Iowa campus. Following the film, there will be a discussion facilitated by a panel of those involved in food production.

"Fresh" focuses on how the food industry has been transformed into an industrial model, that if not carefully regulated can increase the likelihood of food contamination and environmental pollution. Further, the consumption of highly processed and fatty foods can lead to morbid obesity. The video details how we can reverse this trend by offering a vision for our food and our planet that is sustainable.

Joanes has also directed "Really Delicious" in 2008, a film about how farmers and business people re-imagine our industrialized food system and come up with various alternatives. In 2006 she directed "Generating Meds," which investigates questions about a Prozac-type medication.

The Sustainability Film Series is sponsored by the CEEE, Healthy Cedar Valley Coalition, Recycling & Reuse Technology Transfer Center and the UNI Sustainability Office. The series will offer films and encourage community involvement in issues surrounding sustainability, the environment and wellness. For more information on the series, contact Catherine Zeman, associate professor of health, physical education and leisure services, at 319-273-7090 or