CEDAR FALLS, Iowa -- The University of Northern Iowa will host Dick Haynes, senior vice president of Frank N. Magid Associates, Inc., from 7:30 to 9 p.m., Monday, March 5, in the Center for Multicultural Education on the UNI campus. He will lecture on "The Power and Responsibility of Commercial Media Researchers: How They Determine What We See and Hear."
Haynes is a leading proponent of research-based brand development. He will speak about his research and content analysis process and offer a glimpse into the media research profession.
Haynes received his Ph.D. in mass communications research from Bowling Green State University and served as director of the mass communications department at the University of Mississippi. He has been involved in the content and style of major television and cable networks for the past three decades.
For more information, contact Bettina Fabos, associate professor in the UNI Department of Communication Studies, at 319-273-5972 or firstname.lastname@example.org.