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UNI students to compete in 'Elevator Pitch' competition

September 17, 2012

Katherine Cota, associate director, UNI John Pappajohn Entrepreneurial Center, 319-273-5732,

Lindsay Cunningham, Office of University Relations, 319-273-6728,


CEDAR FALLS, Iowa -- An "elevator pitch" is a great way to gain connections in the business world. Elevator pitches are quick summaries of what a business makes or does. Its name reflects the idea that a pitch should last no longer than the average elevator ride. The University of Northern Iowa will hold an elevator pitch competition at 10 a.m., Saturday, Sept. 29, in UNI's Business & Community Services Building, Room 33.

Participants will have 90 seconds to pitch their business idea. They will be judged according to the National Collegiate Entrepreneurs Organization Elevator Pitch guidelines, which evaluate 20 areas of content and delivery. Judges for the competition will be Katherine Cota-Uyar, associate director of UNI's John Pappajohn Entrepreneurial Center (JPEC), David Deeds, instructor of accounting and entrepreneurship, and Laurie Watje, student business incubator manager at the JPEC. The winner will advance to the National Elevator Pitch Competition, which will be held in Chicago, on Nov. 1 through 3.

The competition is free and open to the public. For additional information, contact Laurie Watje of the JPEC, at 319-273-5732 or

The UNI JPEC, a division of UNI's Business and Community Services, provides a range of innovative educational programs and support services for student entrepreneurs. The center provides expertise in all stages of business planning and development and serves as a vehicle to bring new products and technologies to market. For more information about JPEC at UNI, visit, call 319-273-JPEC or e-mail