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UNI students to compete in 'Elevator Pitch' competition

September 26, 2011

Katherine Cota, associate director, UNI John Pappajohn Entrepreneurial Center, 319-273-5732,

Lindsay Cunningham, Office of University Relations, 319-273-6728,


CEDAR FALLS, Iowa -- An "elevator pitch" is a great way to gain connections in the business world. Elevator pitches are quick summaries of what a business makes or does. Its name reflects the idea that a pitch should last no longer than the average elevator ride. The University of Northern Iowa will hold an elevator pitch competition on Thursday, Sept. 29, at 4 p.m., in Room 33 of the Business & Community Services Building.

Seven students will compete for a chance to advance to the National Elevator Pitch Competition, which will be held in Fort Worth, Texas, on Oct. 27-29.  They will be judged according to the National Collegiate Entrepreneurs Organization Elevator Pitch guidelines, which evaluates 20 areas of content and delivery. The UNI competition is sponsored by UNI Entrepreneurs, a student organization. Judges for the competition will be Katherine Cota-Uyar, associate director of the John Pappajohn Entrepreneurial Center (JPEC), David Deeds, T. Wayne Davis Entrepreneur-in-Residence, Dan Beenken, director of the Small Business Development Center and Laurie Watje, student business incubator manager at the JPEC. Students will have 90 seconds to explain their business idea.

For additional information, contact Laurie Watje of the JPEC, at 319-273-5732 or

The UNI JPEC, a division of UNI's Business and Community Services, provides a range of innovative educational programs and support services for student entrepreneurs. The center provides expertise in all stages of business planning and development and serves as a vehicle to bring new products and technologies to market. For more information about JPEC at UNI, visit, call 319-273-JPEC or e-mail